Masterclass on Luxury Experiences With Emanuela Prandelli

In a world where luxury is increasingly defined by experience rather than ownership, this session delves into how brands are crafting immersive, personalized journeys that resonate with today's discerning consumers.

Explore the delicate balance between heritage and innovation, and discover how emotional engagement and digital transformation are redefining the luxury landscape. 

Speaker 

• Emanuela Prandelli - Associate Professor at the Department of Management and Technology and LVMH Associate Professor of Fashion and Luxury Management at Bocconi University.